UNESCO Bus Campaign 2023

The UNESCO campaign is a global campaign by the GNTB, which highlights the diversity of German cultural and natural heritage. In the Belgian market, the campaign is to be organised in cooperation with the Belgian Bus and Coach Federation (FBAA) and is therefore based on two main themes: UNESCO World Heritage in Germany and Bus group trips to Germany. In other words: the campaign’s objective is to inspire potential travellers to discover the World Heritage Sites of Germany and to increase the awareness about the advantages of travelling by coach. Climate friendly travelling and sustainable tourism should therefore be promoted within this cross-media campaign. As part of this campaign the GNTB and FBAA are looking for an Agency, that will - produce interactive video content with story branching in Saxony, Germany. The videos should inspire viewers to German Heritage and Bus trips in an interactive, immersive way; - prepare the content, taking into account the style guides of the GNTB and the FBAA; - spread the content in Belgian Media (in French 1/3 and Dutch 2/3) and on the Social Media channels of the GNTB (Facebook, Instagram and YouTube).