Media Agency Tender

The agency will support the VATTENFALL marketing and branding goals with the following services:

The Services shall cover the complete day to day work regarding media strategy, media planning, management, negotiation, media buying, administration and follow-up for any offline and online media communication, and any kind of coordination related with. The Services also include amendments to approved media plans and negotiations regarding compensation and invoicing.

The Services shall potentially cover furthermore

all offline and online media types including, but not limited to

media sponsorships,

Search Engine Marketing (SEM),

Search Engine Optimization (SEO) on campaign basis;

the use of the Service Provider’s planning software/tools;

optimization and negotiation strategy/tactics;

verification of bought media, including but not limited to spot insertion/placements checks for TV/Radio/Print/OOH/Cinema;

evaluation of campaign outcome versus objective;

and a follow-up of achieved costs.

Online investments should at all times be tracked by a third party tracking tool chosen by VATTENFALL. For the Services related to online this includes, but is not limited to:

management of commercial space bought and

defined display and online video buying,

self-serving sites,

programmatic, and

commercial space within social media.

VATTENFALL does not allow any closed buying models or other such models that cannot offer full transparency and specification of real cost and quality. The Media Agency is responsible to use all software linked to VATTENFALL ’s business in a complete and correct way.

With regards to online this means, but is not limited to, plan and update cost and quality data in tech stack before extracting data from third party tools, agree on mandatory data input guidelines (naming conventions, line item taxonomy, cost data, etc).

The Media Agency shall at all times provide complete transparency of spend allocation between tech, data, and media/publisher cost, etc, including, but not limited to transparency on the actual flow of money between the 3rd parties.