Consulting Introduction of MPEG Audio, Digital Radio, and Satellite Communication Technologies India

As part of the international exploitation of the technology portfolio of the Audio and Media Technologies (AME) division, as well as the associated application technologies related to digital radio, television, streaming, and satellite communications, the IIS conducts market and business development in the Asian region with a particular focus on India and other countries in the region. This involves the following tasks: • Supporting major broadcasters, AV content providers such as OTT streaming platforms, and software and hardware providers such as transmitter/receiver manufacturers, automotive and mobile phone industry regarding the implementation and use of the latest audio and application technologies in the AME division. Specifically, this primarily involves the further establishment of the AME audio codecs xHE-AAC and MPEG-H 3D Audio and its successors, which are specified in standards such as Digital Radio Mondiale (DRM) and ATSC 3.0, as well as AME’s associated applications and technologies in India and geographically close markets. • Supporting the market research, development for non-terrestrial, in particular satellite-based, voice services, especially supporting the launch of the NESC speech codec technology and its successors. • The scope of activities includes communication with and visits to authorities, standardization organizations and committees, industry and interest groups, and companies; the presentation of technology demonstrators for parts of or the entire transmission chain; the preparation, implementation, and follow-up of trade fairs; and negotiations with broadcasting institutions and industry decision-makers. • Representing Fraunhofer IIS and participating in local standardization activities and engaging with relevant regulatory bodies/committees, including the Bureau of Indian Standards (BIS), Telecommunications Standards Development Society, India (TSDSI), and further coordinating with in-house experts. • Argumentation and persuasion are required at the level of engineering, management and authorities. • Continuous maintenance of the personal network with the efficient use of time and financial resources is expected. In addition, reliable market figures and competitive analyses are required as a basis for decision-making to align strategic product planning with the requirements of the industry.

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