2025 Social Media Service Agency GNTO Beijing

Social media plays a key role in the GNTB's strategy to raise awareness of environmentally friendly and climate-friendly travel. The use of social media makes it possible to reach Cosmopolitan Avatgarde, Modern Established and Modern Performing target groups and increase interactions and reach. The combination with partner content can amplify the content and build a direct connection to their target audience. By monitoring user comments and feedback, we can quickly learn how Destination Germany and Partners are perceived. GNTB with core social media Weibo, WeChat and also the young but booming channel Little Red Book, and key short video platform Douyin with leading OTA platforms Ctrip, Qyer and Mafengwo reach almost 1.9 million followers. With this enormous and targeted fan base, Destination Germany and its partners are well marketed. The postings and social media campaign reaches all social media users in China (including South China and HongKong), which occupies a very creative but difficult tasks for daily work e.g. planning, content creation, posting, backstage management and fans community. Therefore, AV Beijing will assign the social media campaign tasks through an agency. Please see detailed description in the Bid Form