81314138-Comprehensive Gender Responsive Business Approaches Services for SMEs in Jordan

The primary objective of this assignment is to integrate comprehensive Gender-Responsive Business Approaches (GRBAs) into the business strategies of 100 Jordanian small and medium enterprises (SMEs). This initiative seeks to foster inclusive business environments where women are empowered to participate, develop, and lead. The approach involves a two-step process: First, it focuses on building the capacity of two Business Service Providers (BSPs), enabling them to deliver specialized advisory services on GRBA to SMEs. Second, these BSPs will engage with each of the 100 SMEs individually, helping them to customize and implement GRBA strategies that align with their specific business needs.

The assignment targets three main groups. The primary beneficiaries are 100 SMEs from various sectors across Jordan, which will be guided through the process of adopting GRBA strategies. The second target group includes two BSPs, selected and trained to offer high-quality, tailored advisory services to SMEs. Lastly, the third target group comprises female job-seekers and employees, who stand to gain from increased job opportunities, equitable workplace policies, and pathways for professional growth.

Several key outcomes are expected to be achieved through this assignment. The two BSPs will receive comprehensive training, equipping them to deliver tailored GRBA advisory services to SMEs effectively. 100 participating SMEs will be supported to successfully develop GRBA measures, and at least half of them - no less than 50 - will implement these strategies by incorporating at least three distinct GRBA elements into their operations. Furthermore, the assignment aims to directly improve working conditions for 200 employees within the targeted SMEs and their broader networks (e.g., suppliers and business partners). Of these, at least 50 women shall see tangible benefits, such as new recruitment opportunities, salary increases, promotions, or improved workplace conditions.

To further amplify the impact of the initiative, at least five case studies shall be developed and disseminated. These case studies shall showcase how GRBAs have improved business outcomes for the participating SMEs. The intention of dissemination of these case studies is to encourage other businesses in Jordan to follow suit, creating a ripple effect that promotes gender equality across the broader SME sector.

By addressing systemic challenges and equipping businesses with practical strategies, this assignment aims to promote gender responsive business practices in Jordan"s SME landscape. The dual focus on capacity-building for BSPs and directly supporting SMEs ensures that the initiative is both scalable and impactful. Through this effort, the assignment seeks not only to promote gender-responsive practices but also to enhance the overall performance and sustainability of SMEs.