81305856-Public Relations and Communication Services in Pakistan

Services to be provided by the contractor:

The contractor supports the project "Support to the Technical and Vocational Education and Training sector" (TVET SSP) with three work packages:

Work package 1: Communications Planning - developing strategy, key messages and PR plan-Monitoring

The project has previous communication strategy available which should be refined and improved to reach out to the target audiences including young trainees, private sector and policy makers. This should be done through following actions: a) To develop a comprehensive communication strategy including an annual communication activity plan, key messages, stakeholder"s analysis (through FGDs) and other elements of the strategy document and ensuring alignment with the communication strategy of GIZ Pakistan. b) Yearly, analyse the data provided by the TVET SSP to revise and update the communication plan and concept. These plans should clearly outline the objectives, target audiences, channels, and metrics for measuring success. c) Monitoring report on the progress against the action plan or communication plan and provide recommendations once a year. d) Supporting with onboarding project team through developing an interactive presentation of the communication strategy. e) Providing solution through coordination with all relevant personnel for ensuring that the messages are aligned accordingly through consultation with relevant team members including team leads of various intervention/output areas. Work package 2: Development and implementation of communication formats

The purpose of this work package is to support the project"s communication team needs in creating and implementing different types and formats and to improve the project"s communication efforts. It will create capacity in the communication team by outsourcing these tasks by an as-needed basis. The overall objective is to further enhance quality and impact of GIZ´s communication and take into account recent developments. Under this contract, expertise in public opinion, outreach, public relations, information technology, web and graphic design, audio-visual communications and social media, among others, will be requested. The contractor will work closely with GIZ and their partners.

The contractor will ensure that all experts assigned are aware of the relevant communications and visibility guidelines by the German Cooperation (GIZ/BMZ) and other relevant partners, e.g. the EU. They are all available in the Corporate Design Center: https://www.giz.de/cdc/en/

The contractor will, in cooperation with GIZ, develop and implement various communication activities. The tasks include, but are not limited to: Proofreading, editing, copywriting: Proofreading, editing, copywriting for the creation of texts for different channels, target groups and formats. This includes research and coordination with relevant staff and partners.

Translation: Translation of various forms of content for the languages English and Urdu in all directions.

Press relations: Provide support and advice for high-quality multi-lingual and multi-media press material, assembly of information kits, development of Op-Eds for national, regional or continental media outlets. Support in development of collaborative projects and support to implementation of such projects with Pakistani media houses on select issues.

Events and conferences: Communication support to select events, including classic PR, provision of moderation services, the development and implementation of suitable blended/virtual formats to enable interactive participation, support in drafting reports on stakeholder and participant input including lessons learnt and recommendations for follow-up. Provide support and advice for targeted outreach events on GIZ, regional or national levels.

Liaising with other service providers and consultants (i.e. web design, printing).

Social media: The TVET project has social media accounts on Facebook (19,000 followers), Twitter (1,488 followers) and YouTube (495 subscribers), this work package is for maintaining and extending services for below details including managing social media campaigns.

Website Updation / Maintenance/ Trouble Shooting: The TVET programme currently has a website www.tvetreform.org.pk, (20,000 per year visitors) which is maintained by Project and hosted by a contractor, the new contractor will onboard the hosting and maintenance of the website as well as the content.

Graphic Design & Content Creation: Developing informative/ promo and creative materials" content: This Work package is for provision of designed material and development of content for the use of the project and some of the elements are mentioned below.

Photography and Video: This is aimed at photoshoot of trainees in project areas, locations and filming for having stock footage for the project available and the outcome products of the work package will result in development of photo pool and videos.

Work package 3: Training of Partners The work package deals with sustainability measure for the partners to ensure that the relevant communication staff of partners in project areas are trained for basic communication and utilization of digital tools (social media) for effective communication. The contractor is responsible for 5 one day trainings in Islamabad, Peshawar, Lahore, Gilgit and Quetta. After the trainings, the partner staff of communication sections can undertake social media communication independently. GIZ will take care of the complete logistics of the events.